Ethical Statement

Inclusivity in My Work

I actively seek to represent diverse communities in my photography. Whether it’s showcasing different body types, ages, ethnicities, or personal stories, I am committed to celebrating the uniqueness of everyone I work with. I want my work to be a reflection of the rich diversity in our world, and I make every effort to capture genuine moments that highlight and honor these experiences.

Environmental Responsibility

I am committed to minimizing the environmental impact of my work. I take conscious steps to reduce waste, such as opting for digital services over printed materials when possible and supporting sustainable practices in my studio. I am also mindful of the locations I choose for photoshoots, ensuring they are respectful of the environment and local communities.

Honesty in Representation

As a photographer, I believe in the authenticity of what I capture. I aim to tell true stories without heavy alterations or retouching that would alter the subject’s natural beauty. While I may make slight edits to enhance lighting or color, my intention is to present a truthful, natural representation of you as you are. My approach is rooted in celebrating authenticity, and I work to make sure you feel seen in the best, most honest light possible.

Transparency in Business Practices

Clear communication and transparency are key elements in my business. I strive to provide upfront and detailed information regarding pricing, services, and timelines, ensuring that you feel well-informed every step of the way. My pricing structure is fair and reflects the time, skill, and resources dedicated to creating the best experience for you. I am always available to answer any questions you may have, and I value an open dialogue to ensure your needs are met.

Commitment to Fair Trade and Local Support

As a freelancer in London, I make a conscious effort to support local businesses and ethical suppliers whenever possible. I work with local vendors, use sustainable equipment when feasible, and aim to contribute to the community by supporting those who share similar values. I also ensure that any models, assistants, or collaborators are compensated fairly for their work.

Non-Discrimination

I am fully committed to providing a discrimination-free service to all my clients. Discrimination in any form, whether based on race, religion, disability, gender identity, sexual orientation, or any other characteristic, will never be tolerated. Every individual deserves to be treated with respect, and I strive to ensure that all my work reflects this belief.

Commitment to Ethical Business Practices

As part of my commitment to ethical practices, I also ensure that my business operations adhere to legal and regulatory standards in the UK. I am fully registered and compliant with GDPR guidelines, ensuring your personal data is stored securely and never shared without your consent. Your trust is invaluable, and I aim to foster that trust through honesty and responsibility.

By choosing to work with me, you are supporting a photographer who values ethics, inclusivity, and respect above all else. I believe that great photography is more than just taking beautiful pictures—it’s about creating an experience that is enjoyable, empowering, and respectful for all involved. Thank you for choosing to be a part of my photography journey, and I look forward to capturing your story in a way that is as meaningful as it is beautiful.

If you have any questions or concerns regarding my ethical practices, please don’t hesitate to reach out. I’m always happy to discuss and ensure that you feel comfortable and supported throughout our time working together.

Thank you for trusting me with your memories and your story.